The U-Boat Orange Monster Diver SKX781K
The U-Boat Orange Monster Diver SKX781K was first introduced in early 2001 and this bold orange monster has quickly become well-known in the world diver watch community. The U-Boat orange monster has a noticeable bright orange dial which makes it most visible in deep water where shorter wavelengths get absorbed.

Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

Miki Eleta Clocks And Mechanical Art At The MB&F M.A.D.Gallery
La LunaThe M.A.D Gallery in Geneva while existing as the place to go to see the latest pieces from MB&F, is also a place where you can find unique "mechanical art" exhibitions. There is perhaps none more unique than the exhibition by clock-maker, Miki Eleta that was held to coincide with the week of SIHH.Arriving at the M.A.D Gallery, I was confronted by a gallery space that had been transformed yet again, and this time into some kind of magical clock wonderland. Large clocks and clock-like sculptures were to be found at every corner, and the first impression of the pieces was of

MB&F Horological Machine Watches
Back in January, while in Geneva, I got to happily molest the entire collection of MB&F watches. Those lovely Horological Machines were willing participants, and I fondled them with care and admiration. I think the biggest question I got to answer for myself was "are these watches wearable?" Well, in short, the answer is yes - mostly. I should begin with explaining what the point of MB&F watches are as I understand it.MB&F expresses that their mission is neither to make traditional practical watches or men's jewelry. Looking at their designs and listening to MB&F found

RSW Diving Tool Watches: Toolicious
How cool is this new Diving Tool watch from Rama Swiss Watch (RSW)? The wildly functional yet avant garde "instrument" watch seems totally plausible to wear, yet nothing else like it exists. The case is mostly square, with an functional, but cool, looking round rotating bezel over the dial. I like to totally horizontal orientation of the crowns and pushers as well - nice design cue. The first few seconds of looking at the watch you'll be a bit distracted by the novel look. Then you'll appreciate just how usable the watch is. Really nothing that crazy about the design in terms o