Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

What Is SIHH? A Major Watch Industry Show & What It Means
With all of the timepiece coverage flooding in from our trip to Geneva, Switzerland in January, I thought it might be a good idea to slow down for a moment and give you all some context pertaining to the whos, whats, whys, hows, and wheres of SIHH. Who puts on this show, why is it put on, how is it executed, and where are the attendees coming from? In short, what is SIHH?As a first-time attendee, I am going to give you my overall impressions and analysis of the event, while I attempt to explain the goings-on of this annual affair from an insider?¡¥s perspective. There is much more to th

Madison Avenue Watch Week 2014 Map & Guide
Sponsored PostDid you know that Madison Avenue in New York City is the largest marketplace in North America for fine watches? There are at least 14 major boutiques that offer high-end timepieces on Madison Avenue from about 55th to 70th Street. In collaboration with the Madison Avenue Business Improvement District and The Wall Street Journal, New York will once again experience the Madison Avenue Watch Week this year from May 5th - May 10th, 2014.2014 is the 4th anniversary of Madison Avenue Watch Week, and will feature special events and exhibitions at the participating boutiques, as

Bell & Ross BR03-51 GMT-TWG Limited Edition
The?humbly, yet implicatively titled Aviation collection possibly is the most widely recognized range of watches from Bell & Ross. With its debut in 2005 it not only helped to bring the brand to a much wider audience, but also to ultimately make watches inspired by aviation and instruments a more important trend in the watch world.?The BR03 line of watches are part of the Aviation collection and today we are looking at a new and very limited piece called the BR03-51 GMT-TWG, sold exclusively by?The Watch Gallery UK.The model in question is an alternative version of the also new BR

Sneak Peak At Upcoming LUM-TEC 1000m PVD Diver Watch
Many say that it cannot be done - a 1000 meter water resistant diver's watch with an internal rotating bezel. Why? Well, it has to do with the crown that rotates the internal bezel. Unlike the crown for setting the time than can be tightly screwed into ensure high water resistance, the crown for adjusting the internal bezel needs to be functional, even deep under water. Part of this dilemma is purely academic, because people can't even dive that deep and live. So you could theoretically have a crown for the internal bezel that does ensure water resistance to say 300 meters, and then wo