Burberry have equipped the movement with twin barrels
A new guard pin system developed for the watch enhances shock resistance. This reduces the risk of accidental displacement of the pallet fork.The high frequency of the movement has a significant thirst for energy. Burberry have equipped the movement with twin barrels affording the watch a power reserve of 90 hours. I particularly like the view of the spring barrels, visible from both the front and back of the watch.

Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

Video: The State Of Online Watch Sales & The e-Future Of Luxury
Consulting firm L2 Think Tank out of New York City just released a video supplement to their 2012 Watches & Jewelry report as part of their Digital IQ Index series. I don't know much about L2 yet, but their research seems to be along the same vein as that from the Digital Luxury Group (DLG) with their World Watch Report series (that I am a contributor for). Companies like L2 and DLG are primarily research and consulting firms which profit by providing advice and data to brands. They aren't involved in marketing or PR, so videos of this nature don't come with inherent bias.L2 members (l

Jaquet Droz Quantieme Perpetuel Calendar Watch Available On James List
Discussing Jaquet Droz watches in the US is almost futile. It isn't that you can't find this small Swatch Group brand in the US, but rather that it is extremely rare. I saw my first one in Europe personally. I've always liked this brand but haven't known what to make of it. A lot of their designs are good, but currently they lack direction and leadership as far as I can tell. The last time the brand was really on my radar in any serious way was when Manuel Emch (current CEO of Romain Jerome) was the head honcho over there.This Jaquet Droz watch from a few years ago is a great e

Audemars Piguet Jules Audemars Extra-Thin Watch
As there is a deep place in my heart for wild and complex watches, so too is there is place in my heart for the tasteful and simple. Honestly, some days you want a watch that soothes and elevates, as opposed to one that boggles the mind. The Audemars Piguet Jules Audemars Extra-Thin is really a poster child timepiece of the new movement towards simple, minimalistic, think watches. If you can afford it, this watch is a stunner. Priced at just under $20,000.Read my full article on the Audemars Piguet Jules Audemars Extra-Thin watch at Haute Living here. See more a